TRAVEL: THE UNKNOWN.
Tourism: the predictable.
TRAVEL: WHERE OTHERS DON’T GO.
Tourism: the beaten track.
TRAVEL: IN DEPTH.
TRAVELLERS THINK UP THEIR OWN ORIGINAL TRIP.
Tourists take their second-hand routes and destinations from guidebooks and tour operators.
TRAVEL IS BASED ON AN IDEA. LIKE FOLLOWING A SPECIFIC ROAD OR RIVER. OR REACHING SOME REMOTE PLACE. OR ZOOMING IN WITH AN ETHNIC OR HISTORICAL LENS. OR JUST MOVING ON RANDOMLY, THAT’S AN IDEA TOO.
Tourism makes no such sense. It combines a couple of ‘things to see’ that have nothing in common other than maybe being located in the same country.
TRAVELLERS ARE CONTENT JUST TO SEE WHAT IT’S LIKE SOMEWHERE ELSE.
Tourists need ‘sigths’.